What we love about jute

Like many of you, we are always on the lookout for environmentally friendly products. A green fashion trend that will hopefully stay with us for a long time to come is the jute bag.
But what is jute and where does it come from?

Jute is a natural plant fiber that is obtained from the outer stem and shell of the jute plant. Because of its shiny gold color and its financial value, jute is also known as "the golden fiber" and is valued for its versatility and wide range of applications. The most common use of jute fiber is to make jute fabric. These substances can be found in clothing, furniture, packaging of all kinds and geotextiles. The uses of jute are varied and numerous. They are particularly valued in the textile, medical and cosmetics industries. Since jute threads are very strong and durable, they are often used in the manufacture of ropes and sacks. Jute is the second most frequently used natural fiber after cotton. It is also used as food in some places around the world, making it a popular cooking ingredient in parts of Africa.
Why is jute sustainable?

Jute gained popularity primarily as a natural and reusable alternative to plastic. Because of its natural look, feel and robust structure, jute quickly gained popularity in the fashion industry.
Jute grows very quickly and is grown mainly in Bangladesh and India during the monsoon season, as the cultivation is very water-intensive. Because it can be harvested quickly, cultivation requires little land and resources. This is one of the reasons it is considered sustainable. In contrast to plastic, jute is a recyclable material that is also biodegradable and compostable. As mentioned earlier, the production of jute requires fewer resources compared to other plants, and the plant also absorbs a significant amount of carbon dioxide from the earth's atmosphere. Furthermore, the jute sleeve (lignified core) of the jute plant can be used as an alternative to wood, which could help to reduce deforestation.

Our Conclusion
We are absolute fans of jute products because they are timeless, durable, environmentally friendly and absolutely trendy. When buying jute products, we believe it is important to ensure that the jute not only comes from sustainable cultivation, but is also harvested and processed under ethically correct conditions. It is best to pay attention to fair trade certifications and inform yourself about producers and brands.

Jute harvest in Bangladesh. Lovely Marie jute bags are made from this.

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